Rollits join business leaders to inspire Hull College students

Tom Morrison, Commercial & IP Partner at Rollits joined Derek Wills, Vice Principal of Higher Education at Hull College, Jim Harris, Centre Manager at St Stephens Shopping Centre and Jae Saleh, MD at Okidoke Media visited Hull College to mentor students in an Ideas Mash Up competition.

They attended the Ideas Mash Up event, launched by the College's Enterprise Gateway and supported by Wildfire and the Youth Enterprise Services, and spoke to budding business brains about their ideas.

The students were given the task of developing a new product from two existing products of their choice. They then had to identify a target market, name and price the product and decide on a marketing strategy.

The session was open to all students at the College and over 40 took part in the hope of winning a brand new Samsung R540 Notebook worth over £350 and kindly donated by Stone Group.

In the end Alicia Harrison, 16, a Level 2 Business and Administration student, won with her innovative product of a perfume dispensing charm bracelet. The idea is that each charm on the bracelet could be filled with a different type of perfume so that the wearer could top up their perfume with ease throughout the day.

Alicia comments,

"I love different perfumes and jewellery so that this seemed like an obvious product to develop. I thought that women would really like a bracelet with an additional function. I am so excited and surprised to have won! The competition has been great and has started me thinking on business ideas."

Net 315 Enterprise Manager, Alastair Brooks was impressed with all the product ideas,

"The Ideas Mash Up organised by the Hull College Enterprise Gateway was a fantastic event to mark the College support of Global Entrepreneurship Week 2011. The guest judges and I were blown away by the array of original ideas for products that were submitted. This is such a clear signal to the depth of talent and creativity that we as employers have access to on our own door step. It is so important to be able to provide an environment which encourages innovation and freedom to think creatively as part of the learning experience and this is something that as an organisation we strive to deliver."

Tom Morrison of Rollits added 

"The breadth of innovative solutions that the students came up with in less than an hour was both inspiring and refreshing, and the level of enthusiasm amongst the students pays testament to the College`s ability to engage directly with budding entrepreneurs. It was Alicia`s idea that caught the imagination of all of the judges on the day; we are hoping to introduce Alicia to one of our contacts in the jewellery trade to enable her to find out more about what working in that industry and the retail sector is really like."

Jim Harris, Centre Manager at St Stephen's Shopping Centre believes the competition is a fantastic way for young people to get a taste of business,

"It is so important to encourage young people to get involved in business. This competition has shown that young individuals can come up with innovative and interesting ideas that could be turned into real products. At St Stephen's Shopping Centre we work extremely hard to support the local community reflecting some of the key points from the Community Charter recently rolled-out by our owners, British Land. Our commitment to the Hull College Enterprise Gateway is a natural extension of this and we look forward to helping young entrepreneurs start and develop their businesses."

The Enterprise Gateway at Hull College offers enterprising learners the tools and support they need to start their own businesses. The project employs a dedicated team who can offer advice and support. There is also a specialist area where students and budding entrepreneurs can use facilities. Students can benefit from topical workshops, legal and financial support, access to the College's state of the art facilities plus working with a range of industry professionals.

At present there are a total of 60 students utilising the project; creating a total of 26 businesses and 43 jobs for the region.

Posted on: 15/12/2011

This article is for general guidance only. It provides useful information in a concise form. Action should not be taken without obtaining specific legal advice.

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